Soak Wins Silver! Creativepool Annual Awards 2025
Soak and Finelight Group are incredibly proud to announce that the Industrial Decarbonisation Research and Innovation Centre (IDRIC) Online Visualisation Tool, a project the agency collaborated on with Heriot-Watt University and the IDRIC team,
secured Silver in the prestigious Creativepool Annual Awards. Soak’s partnership with Heriot-Watt University and the IDRIC team was a true collaboration of experts. Together, they set out to create an immersive, intuitive tool designed to demystify
the complex world of industrial decarbonisation. The result is a dynamic digital landscape that makes vital information on net-zero pathways accessible and engaging for everyone, from students and the general public to policymakers and industry leaders.
The tool offers three distinct interactive pathways tailored to different audience needs:
This award is a powerful endorsement of Soak’s approach, which expertly blends data and
design to make complex information digestible. The team was particularly honoured by the praise from Creativepool judge Tom Genower, who commended the project as: “A brilliant blend of data and design, making complex information accessible and engaging. A genuinely useful tool that sets a new standard for data visualisation.” This recognition inspires the agency to continue fostering great partnerships and pushing the boundaries of what is possible in digital innovation.
Soak are proud to have contributed to a project that is not only visually impactful but also genuinely useful in accelerating the UK’s transition to a net-zero economy. To learn more about the project, visit the original case study here and view the project here.
