Pure Nails is a leading brand in professional nail care, offering high-quality gel polish and nail systems under the Halo brand. Known for their innovation, Pure Nails provides a wide range of products including gel nail polishes, acrylics, and nail art essentials designed for professional nail technicians. The company is committed to delivering excellent customer service, comprehensive training programs, and competitive pricing, ensuring that nail professionals have the best tools to create stunning nail designs.
After a comprehensive audit conducted by Studioworx on the overall website performance, Pure Nails requested the marketing team, now Studio2, to deliver the recommended optimisations with the aim to improve their rankings and increase their brand visibility on the Search Engine Results Pages (SERPs). Additionally, they wanted to optimise their website using best practices, specifically with their site speed, and needed some more technical optimisations, such as more interlinking and metadata alterations. Using the audit as a basis for the work, we found several opportunities for SEO, to help boost their website’s rankings, visibility, and customer experience.
Based on the client brief and site audit, we developed a detailed SEO strategy for their website to boost rankings, increase organic traffic, and address their pain points. A few things were done to accomplish this including:
